Monsanto wanted to celebrate the 30th birthday of the Roundup range with fun give-aways, through research PickeringHutchins ascertained that the Rubix Cube was also 30 years old that year, so branded cubes were sent to customers and continue to frustrate (challenge) us all, as they have done for 3 decades! Understanding the clients product, customers and marketing goals is key to sourcing the right product for our clients campaigns.